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Do You Have What It Takes To Be An E-entrepreneur?

Before you even turn on your computer, the first question you

have to ask yourself is whether you’re cut out for this kind of work.

The fact is, building a home-based business isn’t for everyone.

Some people like the commute. They really do enjoy having a boss

who tells them what to do, and they like the routine of working nineto-

five for an ordinary salary that can barely pay the mortgage.

Personally, I think they’re nuts.

More reasonably, there are people who are concerned about the

risk of starting up their own business. They’re not sure it’s worth the

investment of time and money, and they’re scared of the responsibility

that comes with running their own company. They wonder if there is

another way to escape the rat race.

I’m sure there is. You could win the lottery or wait for your Aunt

Sue to keel over and leave you her condo. Or maybe you could sit

down with a pen and paper and draw the blueprint for The Next Big

Thing. Anything can happen…

For me, what happened was creating a successful, self-running

Internet marketing system. It didn’t happen without effort. It didn’t

happen without at least some initial investment of both time and

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money. Of course, it doesn’t happen now without me making sure that

the taxes are filed and the paperwork is done. But it happened. I’m my

own boss. I work from home according to my own schedule and I get

to pocket all the cash my business makes. If you’re prepared to give

an e-business the time, the work and the money it needs to get

started and get growing, it can happen for you too.

Click HERE for more e-marketing info.

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9 answers

Hi guys will be continuing this discussion shortly,

watchout for me

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pls tell me more about what it takes.

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Defining a Usable Site

A usable site will:

Help users achieve a goal, usually to find something, such

as information, or obtain something, such as a book.

Make it easy for them to achieve that goal

Make it possible to achieve the goal quickly

Make achieving that goal a pleasant experience

A site will be generally usable if:

The content is good and relevant

The content is easy to find

The content can be found quickly

The page is pleasant to look at and cleanly designed

Good Content is Critical

A site with good content, regardless of its subject, is one that

provides products or information that is useful or beneficial to users. A

good usable site will make it clear what information or content is

available and at what price AND what is not available. A good usable

site should define clearly all subscription packages offered.

Ease of Access to Information

Good navigation, precise location indicators, secondary

navigation, clear linked text and a well-organized structure all

contribute to making information easy to find for a wide range of

different users.

Bearing in mind that many users are inexperienced, it may be

necessary to include explanations of things you consider selfexplanatory.

For example, an inexperienced user may need an

explanation of how to use a drop down menu. Remember, make it as

easy as possible for people to use your website.

Quick Access to Information

This is the aim of the majority of web users. It can be broken into

two important aspects:

Speed of Page Loading

This requires, in particular, attention to images to ensure they are

properly optimized and do not excessively delay load time. It may also

mean breaking up long articles and ensuring that important content is

at the top of the page where it will load first.

Speed of Access to Content

This is where the 3-click rule comes in - no important content

should be more than 3 clicks from the home page. Some standards

even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each

type of user, select the content that they are most likely to be

interested in and create links from the home page to one piece of

content for each group. This will get them quickly to the appropriate

part of the site.

Cleanly Designed Pages

Cleanly designed pages are pleasant to look at and easy to read.

It is almost impossible to make a site with an image shown as a tiled

background usable - the whole thing is too distracting and confusing.

It takes no great design skills to create clean pages; it just requires

thought and adherence to the principle that when it comes to design,

less usually is more.

Download Status

Most paid membership websites are limited to online access and

information download rather than selling products. There should be

clear download instructions provided. Your website should also state

the size of the file in kilobytes and the estimated time of download for

a user having a 56K modem, DSL, Cable and so on.

Usability Problems

While for large commercial sites investment in full-scale usability

studies may be essential, few small sites can afford such luxuries.

However, identifying problems with usability for your site need be

no more complicated than asking a few (honest) friends to act as

guinea pigs on your site and, if possible, watching them silently as

they do this. Watching users try to find information at your site can be

both instructive and quite surprising.

Remember that if at any stage you feel the urge to intervene and

explain, then you have identified a usability problem.

List of the Most Common Usability Problems

The site does not state its purpose clearly

Java applets, huge images, banner ads or flashy elements

slow down loading; 10 seconds is about as long as the

average user will wait for a page.

The site requires specific software to be used. Have you

ever actually changed browsers or downloaded a piece of

software just to see a site?

Poor navigation, too little navigation, too much navigation

and, not uncommonly, no navigation at all

Bad design leading to poor readability

Discomfort due to ugly design or inconsistent design. Almost

always because a designer overestimated their skills.

Irrelevance of content - for example the business site that

includes biographies and photos of each of the board

members. Happy egos on the board; bored website visitors!

Complexity or excessive originality of design, which requires

users to learn how it works in order to use it.

Inaccessibility because the site cannot be used by browsers

for people with disabilities.

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Defining a Usable Site

A usable site will:

Help users achieve a goal, usually to find something, such

as information, or obtain something, such as a book.

Make it easy for them to achieve that goal

Make it possible to achieve the goal quickly

Make achieving that goal a pleasant experience

A site will be generally usable if:

The content is good and relevant

The content is easy to find

The content can be found quickly

The page is pleasant to look at and cleanly designed

Good Content is Critical

A site with good content, regardless of its subject, is one that

provides products or information that is useful or beneficial to users. A

good usable site will make it clear what information or content is

available and at what price AND what is not available. A good usable

site should define clearly all subscription packages offered.

Ease of Access to Information

Good navigation, precise location indicators, secondary

navigation, clear linked text and a well-organized structure all

contribute to making information easy to find for a wide range of

different users.

Bearing in mind that many users are inexperienced, it may be

necessary to include explanations of things you consider selfexplanatory.

For example, an inexperienced user may need an

explanation of how to use a drop down menu. Remember, make it as

easy as possible for people to use your website.

Quick Access to Information

This is the aim of the majority of web users. It can be broken into

two important aspects:

Speed of Page Loading

This requires, in particular, attention to images to ensure they are

properly optimized and do not excessively delay load time. It may also

mean breaking up long articles and ensuring that important content is

at the top of the page where it will load first.

Speed of Access to Content

This is where the 3-click rule comes in - no important content

should be more than 3 clicks from the home page. Some standards

even say that it should be no more than two clicks.

One helpful way to speed access to content is to consider each

type of user, select the content that they are most likely to be

interested in and create links from the home page to one piece of

content for each group. This will get them quickly to the appropriate

part of the site.

Cleanly Designed Pages

Cleanly designed pages are pleasant to look at and easy to read.

It is almost impossible to make a site with an image shown as a tiled

background usable - the whole thing is too distracting and confusing.

It takes no great design skills to create clean pages; it just requires

thought and adherence to the principle that when it comes to design,

less usually is more.

Download Status

Most paid membership websites are limited to online access and

information download rather than selling products. There should be

clear download instructions provided. Your website should also state

the size of the file in kilobytes and the estimated time of download for

a user having a 56K modem, DSL, Cable and so on.

Usability Problems

While for large commercial sites investment in full-scale usability

studies may be essential, few small sites can afford such luxuries.

However, identifying problems with usability for your site need be

no more complicated than asking a few (honest) friends to act as

guinea pigs on your site and, if possible, watching them silently as

they do this. Watching users try to find information at your site can be

both instructive and quite surprising.

Remember that if at any stage you feel the urge to intervene and

explain, then you have identified a usability problem.

List of the Most Common Usability Problems

The site does not state its purpose clearly

Java applets, huge images, banner ads or flashy elements

slow down loading; 10 seconds is about as long as the

average user will wait for a page.

The site requires specific software to be used. Have you

ever actually changed browsers or downloaded a piece of

software just to see a site?

Poor navigation, too little navigation, too much navigation

and, not uncommonly, no navigation at all

Bad design leading to poor readability

Discomfort due to ugly design or inconsistent design. Almost

always because a designer overestimated their skills.

Irrelevance of content - for example the business site that

includes biographies and photos of each of the board

members. Happy egos on the board; bored website visitors!

Complexity or excessive originality of design, which requires

users to learn how it works in order to use it.

Inaccessibility because the site cannot be used by browsers

for people with disabilities.

Click HERE for more e-marketing info.

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Navigation

The aim of a website's navigation is simply to allow users to get to

the content they require. For sites that have a large number of

sections and web pages (and information sites can be one of these)

the navigation plan has to be properly researched and designed. You

have to consider different types of visitors and simulate the most

common steps they would take to find what they want on your site,

and the navigation plan has to optimize this movement. For example,

the steps required from searching a catalog of items, selecting from

the catalog, adding them to a shopping cart, proceeding to check out,

to entering the payment particulars is a specific sequence that should

be facilitated by the navigation system. If the sequence is haphazard,

it could lead to frustration or the user may miss an important step and

you would have an aborted sale.

To find their way about, users need to know two things:

- Where they are now

- How to go elsewhere

Navigation does not exist in isolation; good site organization is a

prerequisite for a coherent navigation system.

Objectives of a Navigation System

Navigation can be broken into two primary types: Location

Indicators and Navigation Controls.

Location Indicators

Location indicators let users know where they are in the site at

the moment. You need to keep in mind that users coming from outside

your site can enter at any page, not necessarily on a main page. They

need to be able to orientate themselves quickly.

Equally, it is important that users navigating around your site

have a clear idea of where they are both in absolute terms and in

relation to other content.

Location information should appear on every page of the site, in

the same place and in the same style. Location indicators should tell

the user precisely where they are and this should be clear even to a

user who has entered the site at an internal page. The location

indicator should be identifiable for what it is and make sense in the

context of other navigation.

In simple sites a page banner - text or graphic - naming the page

will be sufficient. For this to work the page name should also appear in

the main navigation so that it is relevant within the overall structure of

the site.

Color can be used. For example a different color background,

contrast color or sidebar in each part of the site. To be really effective

the color change should be reflected in the navigation.

Using “breadcrumbs” on every page is a good idea. Breadcrumbs

show you a series of hierarchical links that you have used to go from

page to page within a section. Using breadcrumbs is like leaving a trail

of the path you have followed. The breadcrumbs appear at the top of

the content section, just below the main navigation template. Each

element in the breadcrumb is a link to that section or subsection. This

helps in avoiding a series of back buttons allowing the user to directly

go back to the main section page or another sub section. More

importantly, it always shows the context of the page that is being

viewed and how it belongs to a section or sub-section.

Navigation Controls

Navigation controls are the main navigation links; they allow

users to move around the site. Whether they comprise images or text

they should be predictably located in the same place, and with the

same appearance, on each page.

These have several purposes

To allow users to move about within the site

To tell users what information is available at the link

To work with location indicators to orientate users

A good navigation control:

Is clear: it looks like navigation

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Leads to obvious content - users have a good idea what

they will find if they click

Is consistent with other navigation controls

Is predictable in its style and location on the page

There is no mystery to usability. It simply involves creating a site,

which is accessible to the majority of people, is easy to use and get

around and delivers on its promises. You can have a site that meets

the most important standards of usability by planning it well and

always keeping the end user in mind. Remember that websites should

not be designed for their owners - they should be designed for their

users.

Problems with usability could be said to stem from just two

sources: the site itself and the user. In fact, the site is always at fault

if a visitor (however experienced or inexperienced) has problems

navigating, getting information or understanding the site.

While websites have become far more complex, web users have

become less experienced because more and more new people go

online every day. It is a mistake to think that the majority of users will

be web or even computer savvy and will understand subtle clues about

content. Many won’t, so make your site as easy to use as possible.

Click HERE for more e-marketing info.

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Getting Started

The first step towards creating an online

business is building a website. Now, that isn’t as

complicated as it sounds. When I built my first

website, I thought Java was a type of coffee and

HTML the name of a robot in Star Wars. That’s why I didn’t do it. I

paid someone else to do it for me. It cost me just a few hundred

bucks, but I earned it back soon enough. This chapter discusses how

to begin the process of creating your first website, and where you can

find someone to build your site if you don’t want to do it yourself.

1.1 Making Your Website Attractive, Interesting, Engaging and Interactive

To succeed at your online business (whether you are selling your

own product/service or are selling for other merchants as an affiliate),

you need a website created just for that - a simple, focused site. Your

website should be easy to build, maintenance-free, low cost, credible,

and a powerful traffic-builder and customer-converter.

Having the right tool and the right product alone won’t ensure the

success of your website. There are many factors to be considered

while designing a site. Unfortunately, most of these are often ignored

by Internet business owners.

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Build It for Speed - It's a fact of modern life - people are in

a hurry. This means that you have between 10 and 30

seconds to capture your potential customer's attention. To

minimize your load time, keep graphics small. Compress

them where possible. Use flashy technology (JavaScript,

Flash, Streaming Audio/Video, animation) sparingly and

only if it is important to your presentation.

Target your Market - Know who your market is and make

certain that your site caters to their needs. It is critical that

your site reflect the values of your potential customers. Is

your market mostly business professionals? If so, the site

must be clean and professional. Is your product aimed

mostly a teenagers and young adults? Then your site could

be more informal and relaxed. The key here is to know your

market and build the site to their preferences.

Focus the Site - Make certain your website is focused on a

primary goal: selling your product or service. A site offering

many unrelated products is not necessarily unfocused, but

this is often the case. If your business does offer many

products, dedicate a unique page for each instead of trying

to sell them all from one page.

- 24 -

Credibility Is Crucial - The most professionally designed

website won't sell if your customers don't believe in you. A

clear privacy statement is one way to build your credibility.

Provide a prominent link to your privacy statement from

every page on the site as well as from any location that you

are asking your visitors for personal information. Provide

legitimate contact information online.

Navigation should be simple - Make site navigation easy and

intuitive. Simple and smooth navigation adds to the

convenience of the visitors. Add powerful search and catalog

features. Visitors usually don’t have the patience to navigate

through the whole website to find what they are looking for.

Consistency is the key - Make sure the site is consistent in

look, feel and design. Nothing is more jarring and disturbing

to a customer than feeling as if they have just gone to

another site. Keep colors and themes constant throughout

your website.

Make your website interactive and personalized – Add

feedback forms as well as email forms that allow your

prospective customers to ask you any questions they might

have pertaining to a product. Personalization of your

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website is another key element that can build your visitor’s

trust and increase your sales. Personalization technology

provides you the analytic tools to facilitate cross-selling and

up-selling when the customer is buying online. It would give

you an idea of what products to cross-sell and up-sell. For

example, when a person buys a CD player, a disc cleaner

can also be offered.

Content is King - Good content sells a product. Ask yourself

the following questions. Does your copy convey the

message you wish to get across to your visitors? Is it

compelling? Does it lead your visitor through the sales

process? Have others review, critique and edit your copy to

insure it is delivering the intended message. Always double

check your spelling and grammar.

Click HERE for more e-marketing info.

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The Eternal, Changing Business Plan

Of course, it’s communication that’s the key. The more people you

can bring to your websites the more money you’re going to make.

You can have the greatest products in the world sold on the most

beautifully designed website online, but if no-one knows where it is,

you’re just going to be wasting the twenty bucks or so that you’re

spending each month for your website hosting service.

There are a dozen different ways to bring people to your website.

This book will discuss the ones that are most effective. I’m sure there

are other ways too. I’m sure you’ll find people who will tell you that

this site is great or that method gave them results. Maybe they’re

right, and you’re welcome to try them. What I can tell you is that I’ve

tried a lot of different marketing techniques and this book will reveal

all the ones that work best for me and should work for you too.

That doesn’t necessarily mean that they will work for you. If

there’s one piece of advice regarding online marketing that you learn

from this book, it’s that marketing has to be flexible. Like I said, I tried

dozens of different methods. If I hadn’t kept a constant watch on how

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those methods were working, if I hadn’t dropped those that weren’t

worth the effort and repeated my success with those that brought in

cash, I’d still be making sandwiches and washing dishes for a living.

I’ll tell you about the methods that I found consistently effective.

If they don’t work for your product, give it a little time then switch the

methods around. Remember, flexibility is the key.

In the first chapter of this book, I’m going to explain exactly what

you have to do to build a website from selecting a host to creating the

design. Once you’ve got your site up, you have to bring traffic, and

that’s what we’ll discuss next. I’ll reveal the secrets of successful

search engine optimization, how to buy advertising that pays, and how

to make the most of the millions of affiliate programs that will pay real

dollars for your website visitors you’ve never met and never will.

I’ll also examine the various kinds of products you can create and

sell online, and finally, I’ll show you how to put everything together to

create a truly integrated business system that brings in real cash, hour

after hour, day after day!

Making a fortune online is easy if you know what you’re doing.

Read this book and apply the information within. I know it can work

for you because it works for me. Whether you choose to succeed or

not using the information revealed in this book, is entirely up to you.

Click HERE for more e-marketing info.

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The Right Product Sells Itself

In fact, for some of my websites, my customers are my goods.

When you join an affiliate program, you buy traffic from other sites

and pass them onto your partners for a profit. In this book you’ll learn

all about affiliate programs. I’ll show you how to build them, how to

select your partners and how to turn your traffic into cash.

But traffic is just one kind of product on the web. Information

products are some of the greatest money-makers currently churning

up dollars on the Net. And anyone can create an information product.

Imagine you know how to build a bookcase from scratch. That

already makes you a lot more knowledgeable than me. The only thing

I know about wood is that it looks great in my fireplace! Maybe one

person in a thousand will want to know how to build the kind of

bookcase you know how to build. If you’re not a well-known carpenter,

no publishing company is going to touch you. It’s just not worth the

effort. On the Internet, one person in a thousand gives you a potential

market of approximately 340,000 customers (and that number is

growing all the time). If you write a book and sell it online for just $10

per copy you could make as much as $3,400,000. All you have to do is

tell people what you know and tell them it’s out there. And that costs

next to nothing. Information sells like crazy online. In fact, I sell a $47

ebook all day long. The profits from that single ebook could provide a

comfortable living for me and my family all by itself. But who wants to

stop at one profit stream when you can create multiple streams of

automated income on the Internet? Not me.

Click HERE for more e-marketing info.

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The Internet ? Your Business Tool

In effect, my system for making money online is built on three

foundations: the Internet, marketing and the product.

In this book, we are going to look closely at each one of those. In

particular, we?ll spend a lot of time talking about marketing because

that is really how you make money online.

Let?s begin by taking a quick glance at why the Internet is the

greatest business opportunity since the railroad.

The Internet actually started in 1969 as the ARPANET, a Defense

Department system designed to let survivors share files after a nuclear

attack. From a handful of top secret computers, it?s grown to fill more

than 10 million hosts and millions of domain names.

And it?s still growing. According to a recent survey, the volume of

Internet traffic is expected to double annually over the next five years.

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Consumers are expected to account for 60 percent of all Internet

traffic over that period with the rest of the market made up of

business users.

What does that mean for you?

It means customers ? millions of them.

No other business tool can put the products you sell to so many

people so easily. Nothing even comes close.

We?re talking about a potential market of hundreds of millions of

people around the world who can buy your products 24 hours a day,

365 days a year. If you opened a store in your city, how many people

would walk past your window each month? If you live in Manhattan,

maybe a few thousand. If you live in Los Olivos, California, maybe a

few hundred. On the Internet, there?s virtually no limit to the number

of people you can bring through your store front wherever you live.

That?s the power of the Internet. That?s why my online business is

bringing in thousands of dollars every day. I attract a lot of customers

for my service and I sell a lot of goods.

Click HERE for more e-marketing info.

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