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Glo Going Against Etisalat?

Etisalat came with a teaser showing a zipped mouth. Later the ad one liner which says 'Nigerians, Are You Ready To Talk?'

This morning I saw a Glo ad in the papers saying 'We've Been talking'

Glo is going against Etisalat. There's nothing wrong with competition but this is rather too direct. If it's Ruggedman and Modenine you'll probably call it a punchline. They did the same thing with MTN. What do you think about Glo's approach?

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20 answers

trUe talk,

small,small we'll get there.

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That's true, we've been talking. I dont use glo but I hail them and for real Glo is the Nigerian brand!!!!!!!!!!! NA them sabi

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I do not like it wen we get carried away by little pecks. Introducing freebees at the inception of a particular product is not extra-ordinary. Mostly when a new product is introduced into the market, the 1st objective especially in a competitive industry is to share in the existing market and later brand positioning comes. The question for me at this moment is what do i need another line for? I currently have about 8 phones (GSM & CDMA) lines; like a lot of us do; as unimmaginable is that is. However the main reason is not because we like them, but simply because they are usually not very efficient, and we must talk. we cant do without talking. so etisalat or glo or anytin, for me to buy any new line, the only condition for now, is if the telecoms company can give us free weekend call allround, ehen them we can talk, otherwise all of them are ojoro people.

On a patriotism level, let glo continue to glo. always remember na our be our own o.

What do you guys think?

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make dem fight finish as long as it pays me i dont mind!

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Etisalat self dey look for trouble. Why dey go use glo color (green) as their own trademark color when colors still yapa. I expect them to be unique in everything.

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good yan.

the point is that when glo knows she has a new competitor vigorously on her trail,she will sit tight.

Let's imagine if it was only mtn that is allowed to operate in Nigeria,where would we be today?But they started having competitors,they sat and began to think of ways to improve their services,reduce their tarriff and many other things including the introduction of free night calls,which nigerians are making best

use of today.So,when serious competition is on,service quality will improve.

With the present trend,we would soon be making daytime free call by weekends.Let's all wait and see.

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there is really nothijng bad wit what glo is doing. no business establishment will fold its hands and watch another giant take its place let alone a minnow like etisalat. although i love the ad.

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I THINK THE COMPETITION IS WELCOME. THE MOBILE PHONE ERA HAS BROUGHT AN EXPERIENCE FOR NIGERIANS WHERE PRICES DROP. PHONES BECOME CHEAPER AS NEW MODELS ARE INTRODUCED AND THERE ARE ALL KINDS OF FREE THINGS COMING IN DAILY.

I HOPE THIS COULD BE EXTENDED TO OTHER SERVICES LIKE ELECTRICITY AND TRANSPORTATION.

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Its simple - Glo established itself at the onset as THE solely Nigerian brand that was for all Nigerians regardless of class or status,,,now a fresh operator is coming out with taglines that directly oppose their brand idea,,, " 0809aija" sure they are bound to react somehow,,,they just want to protect their brand positioning dats all,,,

Glo has been doing this for a while esp when MTN or the former Vmobile attempt to push themselves 4ward as Nigeria's brand;so this isnt any different

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Let dem continue to compete & let's wait and see how cheaper and better they can go with their service. U know!

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And is there something ridiculous about that?

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Yes, I know there will be serious competition now. We need one that can give better, cheaper rate and a good internet services at a lower cost. Let the competition continue.

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What ever it is, we want to be better for it.

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It would be 9ice to see Etisalat come against Glo. . . Etisalat says Now u can talk, Glo says We got people talking!

There's a lot more coming in the next months, years. . . There will be a lot of clashes - a starting point is their color branding,its quite similar. Glo was revolutionary - per second billing, N1 SIM, 2.5G network, MMS to mention a few BUT Etisalat is also bringing its A game - making people get the opportunity of unique numbers, FREE SIMS, Free airtime, all this before even commercial launch. Glo sees & probably knows dat Etisalat can give them a good run, at least from their showing in Egypt, so they are scared!

Lets wait & see - we hope that we the consumers will benefit!

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Glo is trying to show themselves as the Nigerian brand.

I cherish the contributions they have made to the Nigerian

content in the telecom industry.

I don't use Glo but I hail them.

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I believe Nigerians are smarter now with better options. Most of us have tried all the networks and know their strengths and weaknesses. What makes u think any emerging network wont experience the same problems whic others had when they started. Only time will tell!

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I know that, but what about the manner they go about it?

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Their fierce competition is to consumer's profit. I look forward to more competition driving cost of communication down and forcing quality service up.

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every network is trying to promote her own products.

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it's good and I know we need more of them to make the competition hotter.You it's for our good.

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