People know how to make money in the cyberspace. Why not learn it now and create your own website? Get the best tips.
Why website? Top reasons for website creation
Running a firm of any scale, you surely need a website for it. And you need it not only to go with the tides and recent trends, but to grow your company and profits. This information would teach you how to create a website and provide you with valid reasons to do so.
- Online presence
Naturally, more and more business today is carried out online. And website is sort of a base you need to provide and grow your online presence. Of course, you should not limit it to the website alone, but it is where you start.
- Direct sales
By all means selling your stuff directly is the cheapest way to do it. And you fulfill the task by getting a site for your business.
- Ongoing work
Site never sleeps, neither does it take breaks for snacks or coffee. It works 24/7 and gives you more time to set back and enjoy the life.
- Global reach
Creating a website for your business opens up a chance to grab a bite of the global market and extend your reach.
- Better client service
Again it services your clients, while you or your recruits take the time off.
Types of websties
As you see, getting a website for a Nigeria located business can help you to get more clients and money going your way. There is a variety to types of them you can pick from.
- Business card
It’s a type of informational site and it can be pretty small and affordable in putting together. It holds all the information about you or your company and what you offer. It also holds the contact data or sign up form for the clients. Who do these work best for? They work great for those, who give services: instructors, accountants, personal drivers, coaches, consultants, etc.
Creating a blog is another option. It is the most affordable one. You can even find free hosting for your blog and carry it on in a DIY fashion. Blogs are great both for services and for product promotions. They are just awesome for turning you as a service provider into a brand.
It’s a web recourse that sells. It’s like an online depot, but you do not have to operate through the online resources solely. You can adjoin an online store to your offline one to increase the sales.
It could be a niche website to help you reach a new niche on the market or strengthen your positions in the existing one.
- Booking or lead generation
This website helps you to collect data from your clients through various sign up forms or it offers clients to book or buy your stuff online.
How to create a website?
Surely, exquisite and custom design websites take special skills to create. However, there are some options on how you can handle the task of website creation on your own. In most cases, it can cut down your expenses significantly and allow you to give a boost to your presence online.
Creating a blog
There are two options here: you may use one of the prominent blogging platforms or you may find an independent hosting for your blog. Both have benefits and problems to offer.
- Blogging platforms (wordpress.com, blogger.com, etc.)
- These offer free and paid hosting options. Free one limits you significantly in what you could do with your blog. Yet, if you have no experience with blogging you can start there and later on buy the membership.
- You get registered on the platform; pick the blog name and domain name. All the platforms are great because they offer easy to operate blog systems, where you can pick blog templates, customize them and start writing. Plus, they offer the bonus of network. You post your content and it gets shared with the community of other bloggers.
- Independent hosting
- The other alternative is paid hosting and domain name. First you pick the hosting. It should be a reliable provider of space on computer, where you store all your blog information. The rule to go by here is: the cheapest is not for all time the best. Then you pick a domain name. We’ll discuss it in more details in website creation section. And you pick the CMS (content management service).
- You are all set up and ready to blog.
Creating a website
You can also pick a free hosting for your web resource, but there is a sense not to do it; Being free is the only benefit of such a thing. How do you pick a paid hosting?
- Decide what type of site you need for your business
- Find out how much of the disk space you get for your money
- Learn the operating hours of your hosing provider
- Do they support the option of having several domains?
- How often the upgrading is done?
- Pricing policy
- An opportunity to create online store for your website
- Possible limitations?
- Email service?
- Do they offer the back up for your information?
You should make sure to ask all these questions before you make your choice.
Here is also all depends on what type of site you create and why you do it. However, there are the general guidelines to follow:
- Make it memorable and short (people need to be able to type it easily or remember it)
- Use only letters
- Get the right extension (.org, .com, etc.)
- Register it to protect
Site building platforms
This is one of the simplest DIY ways of creating a website. There are such places as Wix.com or DIY Website Builder, where you can use their “building blocks” to take the DIY path. You just need to pick the layout, drop boxes and place them on your site, you paste texts and images.
It works pretty much like a building block game or a puzzle, where you put things together and figure out what look you need for the site.
his is one of the most important parts of the process. You need to fill up that resource to get traffic coming to it. If you need the organic traffic (coming from Google and other search engines), you have to optimize the texts for SEO. This means you handle two dimensions when writing texts. You write them for people (interesting, informational, engaging); and for machines (optimized with keywords). The main thing – it has to be unique. How do you find the keywords? Use Google tools. You may want to use such a service as Evernote to write your posts and keep them all in one place. These are useful tools for site owners.
Updating the site
A site needs to be updated regularly to produce the desired results. You need to keep alive and keep on posting new articles, pics, info, ads, etc. It’s a good idea to come up with content plan for your site and schedule the updates.
Make sure your site is optimized for smartphones and other portable devices, because people hugely use internet and browse site from those. It can add up to 25 percent of traffic to your online resource.
Website vs. blog
Why sites work better for businesses than blogs? Sites are multifunctional. In fact, they can have blogs in them and the combination of two is the best. The good thing about a site is that you can make it as versatile as possible.
You can add sign up forms, generate leads and sales, inform people and get the word out, include social media and flash, etc. It is an investment worth making. And you can grow your site over a time.
The advantage of running a blog is that the costs are very low or zero. If you are just starting your business or you are a freelancer, you may benefit from blog and then shift to the site as you keep on growing.
Examples of great business websites of Nigeria
Nigerian web has some great site examples to offer. We will discuss some of them so you would have live examples to illustrate this information.
http://www.buylikemagic.com – this is a selling resource. You can get various things in here: books, watches, appliances, etc. The design is simple and easy to navigate and use. It’s user friendly. A customer can register here and start shopping right away. It offers to create both wish list and checklist to make shopping more engaging and easy. The site loads fast and works just great. It’s clean and with no extra adds to pop up, which is nice.
http://www.jumia.com.ng – it’s another shopping site, where you can buy about everything in one spot. It’s got more flash media on it. The very first page offers you the information you need: you pay cash during the delivery time and you can get free returns of the stuff you buy. Sounds nice. The shop is easy to search and find the things you want. The photos of goods are great and they have sufficient descriptions to help you make up your mind.
http://www.easytaxi.com/ng/ - it’s a cab site. It’s a sort of go-between company, which connects drivers and passengers. The site provides you with easy access to the information you need. It has great texts, as they right away offer the solutions for the problem you might have: get more business going your way (for drivers), find a cab where you are (for passengers). This site surely makes nonstop money 24/7.
Business card resources
http://anowaadjah.com/ - it’s an example of a personal business card site. Its owner provides personal trainer services. She has great photos on site and provides its clients with diet tips and meal guide. It’s important to give something away for free and get your potential clients’ info in return.
http://www.walterconsult.com/ - it’s a business consultant site. It has a very suiting design for the type of business they are in. it’s modern, but not overdone and dynamic. It has all the information in its places and easy to find. Great motto, nice and clean images; looks very appropriate and professional.