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Is The Nigerian Market Untapped Or Difficult To Tap From?

In as much as I agree that Nigerias business terrain is fertile, one irony that hovers around us is the collapse of businesses here and there, yet we hear businesses thrive more here than some other places, and b4 u ask the next ques, they mention MTN,Virgin Nigeria and the likes., but how about the cart-pusher, the phone card retailers etc, is the market not for them too?

What do u think?

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5 answers

the Nigerian market is a virgin market . Check out the influx of China and South African firms into the market. Just look well, and do a proper and analytical survey, though nigerians lack patience and you will surely see where to invest . Nigeria has a projected population of 150 million people. You cant beat that. Hurry and invest.

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Its difficult to tap from because provision is not made for corruption. Only recently MTN raised alarm on how much diesel it was loosing from its base stations across Nigeria due to pliverage (not theft). Provision can be made for corruption when government makes available such basic infrastructure as electricity, roads and health care.

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I would say both. It's highly untapped because it's difficult to tap from.

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I think it Difficult To Tap From b'cos the issue surrounding doing biz in nigerialike:

lack of information sources

Fund

The economy And yes Power (PHCN aint friendly)

Some people are cracking the wall but few are ready for the hustle;

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The Naija market to me is highly untapped. The ones that are tapped need a little refining to be better, thatz all. The problem with doing biz there is that:

1) You need major pepper to establish big time

2) You have to deal with potential bad belle

3) Loans are hard to come by and when available, conditions are "one in town (like pay 50% within 30 days and the rest over 3 months)"

4) You better be there to run it yourself cos if you aren't, you might as well assume you are the UN cos you won't see a penny of your money.

From recent visits, it's getting better sha, especially in the IT sector. As I tell pple here and there, the time to jump in to the biz market in naija is now. I personally expect a big boom once there is a successful handing over of power on 2007, emphasis on "successful". Political instability has denied us of major Foreign Direct Investments (FDI).

Thatz my 2 cents.

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