Leadership Success Everything Counts, FirstImpression, Personal StatementMaking a great first impression is imperative tobecoming an influential leader. The ancient Greeksspent a lot of time thinking and writing about theeffect of one personality on another. They broke downthe process of communication into three parts, whichthey called ethos, pathos and logos.The ethos of communication is defined as the ethicalpart. This revolves around the person you really areand, more important, the person you are perceived tobe. If you are in sales or business, the way you areperceived by someone, which will largely determinethe influence you have over him or her, will bestrongly affected by your level of credibility, yourethos. In the area of personal credibility, the rule isthat everything counts. Everything you do or don’t doeither adds to or takes away from your credibility andyour capability to influence someone. Ralph WaldoEmerson said, in essence, that what you are shouts atme so loudly, I cannot hear a word you are saying.Ethos is very important.