You guys know I've been trying to go into sitcom production for a while, right? Well, recently, I found an upcoming writer-director who has written a 13 episode sitcom that's pretty nice. So I offered to get involved in it.
Being a cautious businessman, I told him to let us fully produce the 1 to 3 best episodes first and then show them to an audience to make sure that what we're producing is ok. But he's insisting that we must produce everything at once.
According to him, there's nothing one can do with 3 or 4 episodes of a show. According to him, advertisers will only sponsor a show that's already on air, and for a TV station to pick up the show, it must have at least 13 episodes. He's also concerned about producing all the episodes before January which is when advertisers usually start spending.
According to me, going ahead to produce 13 episodes without a proper feedback cycle is overconfidence at its worst.
Who do you think is right? People in the TV business, we need your opinion!