Five years ago we were frequently punished with the worst crap we could endure on T.V. I am talking about music videos. Radio on the other hand was different; we could listen to music from talented musicians. Even then i craved something better, I did try to get involved, It wasn’t easy, people just wanted quick cut and paste instead of the well done job. Nobody would pay for better quality (can you imagine). The consequent results were the eye sores we sat through in the late 90s and early 2000s. So what happened?
A REVOLUTION! First it was CHANNEL O then MTV. Channel O asked for videos from musicians, blah blah and musicians suddenly realized that in order to really be seen by Africa, you needed to be on one of these music channels, and how else could they do this but make a video that wouldn’t end up in the dustbin. One or two people put good stuff on there (JJC & 419 Squad, MODE 9, Ruggedman, etc). Then all of a sudden everyone was in on the act. This gave rise to new wave directors like DJ Tee, Woody and now Clarence Peters….etc. Now do you see the results? Awards, International recognition, International shows, Endorsements, etc.
NOW “NOLLYWOOD”: If you have been here even for a short while you would have realized by now that there are people here who love Nollywood films and don’t want anyone sating anything negative about them, and those who think “Nollywood home videos” are the biggest abomination since film was invented and only wish for a change or REVOLUTION.
Under this topic/subject, I want us to actually discuss what Nollywood is, how it is, what is wrong, what can be done, what should be done, etc. Because it is embarrassing that we are where we are and the world moves forward leaving us in the dust.
So Nollywood lovers, haters, critics and all…Lets start a revolution. If we don’t start somewhere we’ll never go anywhere. Trust me it will not be easy, Some might say we are just talking and can’t do nothing of our own, but criticism is a tool that aids change, I dare any to say Ruggedman’s “Ehen” did not contribute immensely to the hiphop music industry. Who knows, a movie making alliance can be formed here (fingers crossed).