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Pirated DVDs With 16 Movies: Is Nollywood Doomed?

Once upon a time, pirated Hollywood movies used to cost 200 naira while original Nollywood ones used to cost 350 naira or so. The price difference was minimal and most people had no problems buying Nollywood movies from time to time.

Now that it's possible to get a DVD with 12 to 16 movies for about 300 naira, the cost of a single pirated Hollywood movie is now effectively 20 naira or so. And the video quality is the same as the quality of Nigerian movies on VCD.

How can Nigerian movies compete with this price? I don't think they can.

I wonder if this is already affecting the local movie industry in a big way, because it seems to me that it should. Once most people get DVD players, are we doomed?

(Of course, ad-supported business models that allow you to distribute your movies for free may still be viable.)

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29 answers

Um No. Dude, those comments were made AFTER all the nonsense

I'm asking for the personal attacks that supposedly caused you not to reply his rebuttal about the Nollywood channel

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The flow was broken really.

it was supposed to be da1tha1's turn to response to your rebuttal about the topic, instead like most people decided to just cry wolf about personal attacks

Oh well.

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Lmao. Comb, jo. Calm down.

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I cant wait til VCDs become obselete.

You obviously don't know what the hell you are talking about. You wouldnt know a good movie even if it gave you a blow to the face.

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You are talking of 16 in one nollywood dvd; I have seen 48 in one hollywood dvd - this our country simply does not play by the rules.

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This is so true, count me in. If someone offered me 3 foreign movies for 20naira and i refused and went 4 d expensive home videos, then no matter d price i'm there. Given a choice, i would rather watch African, African, etc, and when they are out of stock maybe indian, american, or chinese.

Too bad d indian one is too silly its like u are watching someone dancing from d beginning 2 d end, d chinese is not worth talking about apart from Jackie Chans own, and the American/foreign one, the only thing that is helping it survive is their constant advertising and portraying it as something good, and the only ones that are actually worth watching is the Black Hollywood ones. Men those guys are good.

Conclusion, prefer African and Black hollywood movies 2 every other movies. Dont say i'm biased, honestly watch it and see.

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@ Seun, Thanks this is so true. Since independence.

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Totally agree with combrazo's point. The market for hollywood and nollywood movies consists of two distinct population. Each population tends to lean heavily onto one and this is not driven by price. I for one would prefer a Will Smith flick anyday to a Ramsey Nouah movie even if they cost the same.

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Why cant the Nollywood ( I hate that word!) practitioners try to do it the time tested way of making some of their money through screening the films first before they go to the sit at home audience.

It is even worse here cos they dont get any money from the people who rent their works and really, most of the films are not worth buying in the first place (this may be subjective tho)

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May God help this country,

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I agree wit u too but also consider dat these are old movies so will not subject to the same type of profit loss analysis as a nu movie(s) would.

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let them sell 400 films on 1 DVD, but they should pls stop the adverts in-between movies. That is a terrible act. someone should pls talk to them. what sort of business strategy is that?

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u people have said it all. But to me, it will not really affect their buinesses. It will only affect the rental services business, which they all kick against. Because people will prefer to buy 16 movies for N300 than renting 1 for N 50.

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I agree with you bro it might be a piracy scam because if really the revenue generated from there is getting to the producers/marketer most of them would not be keen to sell Disc instead of movies.

Most of the producers prolong the parts of the movies just to gain more bucks.

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@combrazor

I think the move to serial DVDs will be soon than u think and not by pirates but the producers demselves. It will b a very effective way of reselling old movies repackaged as 'omnibus' artiste issues eg RMD vs KOK type stuff. It will sell cos every1 luvs a good deal.

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DoubleN, I heard Africa Magic showcase the most atrocious Nigerian movies because they are too el cheapo to pay for broadcast rights. Africa Magic or Africa prayer, hardcore Nollywood fans will still buy their movies.

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You are Even talking about Buying the Movies when you have a Channel like Africa Magic, what the Heck!

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It depends on where your interest is. many people still watch nollywood 24/7 without a single foreign movie. their fans will continue to patronise them even if the price is higher.

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No thanks to China, generic DVD players are retailing for N3,000 in electronic shops in Lagos. Even brand names like Philips and Samsung now go for less than N10k. Its only a matter of a couple of years before DVD players chase out VCD players completely as the youngsters are now growing up with DVDs and even digital downloads at cybercafes. I see lots of cybercafes around Lagos offering downloading of clips for ipods and high-end cellphones.

In the current business model of Nollywood, the producers actually make their money from the sale of the discs - that's why you have parts 1-4 - and not really the content. This means they have a huge incentive to resist the move to DVD but I suspect its inevitable in the long run.

@busygirl, no be only for naija wey piracy dey - i suspect that nollywood channel in london is a huge piracy scam. its doubtful if they are paying royalties to the producers and artistes in naija

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16!!! that is so not good,its even an insult on the actors an actresses.i must conclude that i think nollywood is doomed. as for dat nollywood on sky they cud do with less repetition for crying out loud. . .

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very effective point made here. At a point sales from DVDs wont be the most important source of nollywood's revenue.

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I totally agree with Combrazor. Absolutely! There is no basis for direct comparison. Most foreign film followers I know rarely get interested in our local home videos cos of the lack of content appeal. I buy mostly Yoruba films and even though I pay more for them, it has never bothered me. I also noticed that Nigerians who follow this home videos dont have any complains about their price in comparison with the foreigh DVDs that are available everywhere.

For the local movie producers, it is imperative that they step up their game in every area in order to accomodate the many Nigerians who dont find the quality of their work appealing enough. It is then that we can really talk about any semblance of competition.

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Nollywood is not doomed . . .They're so clever that they now have nollywood channel in the u.k. it's a 24- hr movie channel that cost £5.99 per month. Nollywood being one of the biggest movie industry in africa has loads of african fans. . .imagine more than half of the africans in u.k subscribing and calculate the amount of pounds they're making. . . . .This have therefore covered their losses.

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Is there any legislation in this country against piracy?

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Me myself,I think the movie,sorry,home video industry is just a symptom of our neanderthal society.Things are so bad people can hardly eat so who cares about "23 in 1 nollywood blockbusters"?Until the general situation of our country improves,every single facet of our lives will be adversely affected,

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Another food for thought:

Is it not only a matter of time before the pirates start making Nollywood movie jumbo DVDs?

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