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Would A Subway Be Sucessful In Nigeria?

Have been looking at the Subway Franchise business for a while now and noticed that there wasn't any in Nigeria, just wondering if i could get some opinions from you guys as to why you think it would or wouldnt be sucessful?

Many Thanks

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Subway is one of the US fast foods. These brands do plan on coming to Nigeria. However, this country has so many delicious local foods that they may not be able to compete with it. Yes, Subway represents the western life style. It might be attractive to some folks. However, high price for such foods can contribute to its failure.

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The same pessimism was expressed when Mr. Biggs was about to come to Nigeria - Nigerians aren't willing to spend more than N200 on a plate of food. However, what do you have today? Every Nigerian - average and rich alike, frequent Mr. Biggs/Mr. Fans regularly and pay N500 - N1,000 for a Mr. Biggs plate of rice that does not even fill up the plate halfway.

Nigerians are willing to spend on food, once the food tastes good and the food company has a good brand name.

In addition, the contribution margin of businesses in Nigeria is actually higher than in America. In America, the expected profit margin of a 'stable' and 'profitable' business is somewhere around 20% to 25%. Figures higher than 35% are bed of roses to wish for. Meanwhile in Nigeria it could be as high as 40% - 45%. Because, you pay less taxes in Nigeria and labor costs are cheap.

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Many of Subway subs have chicken in them - chicken teriyaki, buffalo chicken, chicken bre.ast and chicken strips on any type of bread you want. And Subway meals are indeed fresh.

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My family loves Subway sandwiches. Now there is a variety of fresh baked bread to choose from, a variety of sauces and condiments, and a real variety of fillings from seafood (tuna and crab salad), meatball, chicken, cold cuts, options to toast the bun or not, etc.

If you need it spicy there are jalapenos, banana peppers, onions and more. There is Italian seasoning, salt and pepper, oregano, oil and vinegar plus mayo, light mayo, honey mustard, mustard and more. If interested in opening a Subway please contact me as I am in the U.S. and I will try to get you the right connection.

K. Marciniak

www.pcptrading.com

purplecyberplanet@hotmail.com

pcptrading@comcast.net

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there is still other things like:

high sodium

trans fat

just unhealthy stuff no one should put in their body.

who cares how much they walk.

dont you know the might use okada or even cars!

we dont want an obesity problem in nigeria.

thank God greedy mcdonalds and KFC were no gos!

they cant take their greedy selves somewhere else.

we need more chains to be locally owned in nigeria, not from abroad.

so are chicken republic and mr. biggs nigerian own fast food chains? or do you know at all?

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I'm sorry but NO! Naija ppl are not really health conscious, enough will not eat wheat bread or bread with seeds on it and then truth be told, it's not very filling and this might be discouraging to nigerians. I will wolf down a 12 incher with my eyes shining in 45 mins!!!!

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I am sure it will survive.

Nigerians like eat out, as long as u make the place nice and some nice TV where they can watch some shows, and where lovers can just stare at each others' eye, it will be fine.

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@ poster

To be honest with you, the Subway business can't succeed in Nigeria. Most average nigerians spend their money on foods/ snacks they dont know how to prepare or that consumes a lot of time to prepare. Hence, thats one of the reasons they would prefer buying Meat pies, hot dogs et cetera from MR BIggs instead of going to SUbway to buy 5 inches Sandwish for 500 naira or more. Who doesnt know how to prepare a sandwish?

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Nigerians arent into sandwiches, its simply not in our culture. The chicken joints thrive cos the blackman loves chicken (a nandos market dev officer I know here, told me that in no other country do they sell as much chicken as they do in Nigeria) , so you may start thinking of some checken related franchise.

Having said that, McDonalds monitors some type of global stability and economic development index which they consult in order to know which countries to get into. Most other fast food chains rely on that.

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i think most of that is gonna be successful in 9ja, in the near future though. there's a lot with this country that has got to be fixed. considering the proportion of the rich to the poor in this country, i totally think the standard of living has to be leveled a bit more for such franchises to sell. the locales like Biggs n' all aint totally making it, i don't see more sophisticated ones like Subway making it to the roof either. so i think its not gonna be a very good deal, at lest for now

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If you are allowed to open the business, it will succeed is cheap. like N200 for a piece of sandwich

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no bad belle nigerias dey cook food for house oooooooooooo, with mr bigs and other get as ebi ooooooooooooo

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Exactly! I didn't know they were talking about sandwich subs.

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you are right, i thought exactly the same thing only to realize they were talking about the fast food chain.

anyway i am surprised to hear that Mc Ds/KFC wouldnt allow someone to bring their franchise to 9ja?! WTF!!!!!!

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@Poster, I think you should change the name of the topic,

many people would think "A Subway" is actually an Underground Network of Trains instead of a sandwhich place

Would Subway (An Eatery) Be Sucessful in Nigeria would be better IMHO

@Topic, it might not be that succesful cos Nigerians associate bread/ sandwhiches with Breakfast and tend to eat really heavy at Lunch

U know if Oyinbo eat 6 inch bacon, meatballs and jalapeneos sandwhich with southwestern sauce (My favourite) with Walkers crips, they are ok for the lunch,

Compare that to Amala & Gbegiri with assorted meat that a guy would devour at lunch in Naija

Anyways, best of luck with ur business,

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its worth a try to bring it over here. nigerians love fast foods and are always willing to try out "the new joint".

START WITH THE BIG PLACES.

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@ topic,

From my experience, I have a Bangladeshi friend (based in the UK) who's been doing research into getting subway franchise (and a few other chain restaurants) to his country and was turned down, simply becasue the Company do not have any policy in place to cover that geographic region. I guess the same might apply to other countries inclduing Nigeria. Before looking at the success or otherwise of such a franchise I would advice you contact Subway to

1. enquire if you could get a franchise license to operate in Nigeria.

2. enuire on possible training/support failities

3. other miscellaneuos operational support

I have no doubt if you aren't afraid to take the risks and factor in running the bussines at a high operational cost for the first few years to break even tehn you'd be competing with the likes of Mr Biggs, Tastee Fried Chicken and Sweet Sensation in few years down the line. Like every other business in the Nigerian terrain, you'll have to take into account the special needs of the local environement for your business to thrive, factors such as electricity supply, providing your own facilities, clean water source and high quality food ingredients, etc).

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Come on! Give us proper african food!

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This is sad.

Instead of wishing for Subway to expand into Nigeria, why don't we Nigerians come up with our own brand of fast food sandwich restaurants?

Subway is good and all, but I'd rather see a home grown, indigenous sandwich shop having locations all over naija, not some American chain.

Just my two cents.

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It might work, you never know. Just remember that the sandwiches usually taste bland. Whatever you do, add cayenne pepper and salt. Nigerians have a piquant and distinctive palate.

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Nigerians would get tired of the food sooner or later. It's just bread with whatever is inside. Nothing exciting about that.

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I suspect it is all about location, location location.  I wont expect you to plant a subway in oworoshoki or bariga?

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again, people talk out of ignorance - go to malls in Lagos/PH/Calabar and Abuja and see better and bigger franchaises working well.

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They do not love foreign food, where did ya get that one from?

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LOL, considering that any franchise in Nigeria goes downhill(quality), in terms of sales it probably will, as for quality, I doubt it,

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hmm,SUBWAY:EAT FRESH!!

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makes you wonder why they're so overweight. . .

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Yes, and for 3 solid reasons

1. Nigerians love foreign food.

2. Nigerian loves unhealthy food (yes, subway is not that healthy)

3. Nigerians loves fast food.

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its worth a try to bring it over here. nigerians love fast foods and are always willing to try out "the new joint".

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a subways in nigeria will definitely be sucessful,but you have to be particular with the location as that is key to attracting the right demographics,once you are not willing to skimp on paying for the ideal location ten u ll be smilling

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I doubt it very much

Subway will only appeal to the rich and that wont be enough to break even

But having said that, every business move is a gamble

Who knows!!

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its sad that we have no big brands like subway, mc donalds, kfc n papa johns in 9ja

maybe they need a lil more convincing

better still we create our own brands offering similar products

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Would Subway want to take their Name to Nigeria? I know a couple of people who were trying to bring McDonalds and KFC and got told that Nigeria is a no go, lol. Good luck though.

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