If you are a good manager and you are interested in sales this article is for you. There are words which help to sell goods better. They will give you a helpful hand.
Sales and selling — these are the first words that should be forgotten. People do not like sellers and are afraid of sales afraid. Everyone loves to buy; nobody likes to sell. For clients, sales are pressure and manipulation. So stop selling. Help to buy. Become a consultant, assistant, and don't sell. Recommend and offer. Advice or recommendation does not oblige the customer to buy, and he feels much more comfortable. Find right words to sell something.
Words to sell products
Selling => suggestion, consultation
To sell => to recommend, to suggest
To buy, to buy => to get, to purchase
To pay => to purchase
Another reason why people don't like selling - they do not like parting with money. Everyone loves money, but not many people like to spend it.
"Price," "cost," "expenses" "expenses" — these words say to the customer only to say goodbye to their money.
All people love to possess, to own and to invest. Turn the sale into an investment that brings dividends to the client, do not talk about price and cost. In an extreme case, use the word "amount," it is estimated to be more neutral.
Words to sell your product
Price, cost, => investment
Payment , Deposit => investment
It is => it would be; it turns out
Price => amount
Does your company selling goods by the contract? If so, such concepts as "contract," or "documents" should be used very delicately.
Agreements and contracts are associated with some action. You need to commit something. Contracts should be read, and your client needs to pay attention while reading. By the way, make sure that your contract was typed in readable form — the small form is alarming the client.
Instead of making a contract offer to confirm the agreement on paper. The word "agreement" does not contain a threat and is perceived as a confirmation of the cooperation.
And mind you, not to sign, and to confirm, you can certainly say "settle," but that in very formal occasions.
It is important to stress such word as "deal." It has a negative connotation and evokes thoughts of something not quite honest, to recall an idiom "deal with the devil." Why not instead of the deal to offer cooperation?
Words to sell better
Agreement, contract, document => paper agreement
Transaction => cooperation
Bargain => to conclude an agreement, to agree on the paper
Sign => accept, approve, confirm, endorse
Forget about "NOT''
The new negative connotation of our language gives the use of the particle "not." Besides, our consciousness does not perceive this particle. So, when the mother asks the child: "do Not play," the kid hears only "Play" and continues to misbehave. Think about what your client understands when you tell him "cheap," "decent"?
Never use "IF."
When you are in negotiations with the client using the word "if," you give him a condition. The client doesn't like it when they just dictate terms, and this should be considered. Your speech will not look so categorically when you replace "if" with "when." Feel the difference:
If we make a deal....
When we make a Pact...
At the same time "if" you can use to push the customer to buy, for example:
There is only a white teapot hear, but if you take it, I'll bring a black one for you.
The client is not inclined to do anything.
Is it appropriate to say that the customer owes you nothing? Just in case, check yourself, if you use words with a hint of obligation: "must," "have to," "obliged."
Must, have to, obliged => should
Opportunity, benefit, achieve, ideal, investment, high, cute, reliable, win, utility, advantage, enjoyable, productive, happy, determined, consent, keep, satisfy, smile, success, character, good, valuable.
Who to tell and who to show
Communicating with the client, listen to what he says, which words he uses to express his thoughts and feelings. After observing the client, you will be able to determine which method of perception is his priority.
For example, if the customer uses in his speech such words and phrases, like "clear," "I see," "seem," "apparently," "I see it," —this person accepts the world through the eyes.
You do not need to tell him your idea, but to show and draw bright prospects.
Customer who listens attentively and has good rhythmic or melodious voice takes all the information while looking. To make him sure, you need to find right words. The words are of great importance to him.
You can say: " just listen..."
Perception of the world through aroma and touch is peculiar to kinesthetic.
When a client needs a product to be soft, comfortable, easy, environmentally friendly, comfortable, it is better to give the goods in his hands to feel, to touch.
Noticed how your customer perceives the information, You will always pick the right words and the best way to transfer them if you fill your client.