I have two question regrading to this beauty is in the eyes of the beholder theory.
1) we told by the media and our peers what is beautiful? If we are persuaded by the opinions of others in regards to what true beauty means, then how do we determine what we really think about beauty?
2) If beauty is up to the individual, why are there people set up to look a certain way to please the masses?
(eg: indecency stars, movie stars celebrities etc)