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Choosing a Domain Name? Factors to Consider

Trying to choosing a domain name for your new business or website? Here are some factors to consider:

[list][li]Make sure the domain name you use is not someone else's registered trademark.[/li]

[li]Prefer shorter names to longer ones.[/li]

[li]Avoid domain names with ambiguous or multiple spellings, unless the domain names corresponding to all the ossible misspellings of yours are available, and you are willing to buy them![/li]

[li]Names with ambigous spellings include server4u.com vs servers4you.com vs. serverforyou.com vs. serverforu.com, want2buy.com vs. wanttobuy.com or any names including the number 0(zero), easily confused with capital 'o'.[/li]

[li]Separate multi-word domain names with hyphens rather than underscores and register the alternate (non-hyphenated) form if possible[/li]

[li]If you have long-term plans for your site, a really unique domain name will help with differentiating your site.[/li]

[li]Make every effort to choose a .com domain for any business website, .net domain for network and internet service providers, .edu for educational institutions, and .org for non-profit organizations.[/li]

[li]Special note: www.something.com domains are easiest to remember and better respected by internet users.[/li]

[li]For a website that belongs to a legally registered organization or business, choose a name that is related to your organization's name.[/li]

[li]Finally, be patient: take your time and generate lots of domain names, and immediately use a service like CheckDomain.com to check availability, until you find the perfect one.[/li][/list]

Originally posted on seunosewa.com, May 25, 2004

What do webmasters need to know when trying to select the perfect domain names? Please feel free to add your comments.

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5 answers

In my experience i got the domain here http://www.xnynz.com/ , its very useful & good in services , why cant you make use of this site , it provides at reasonable cost & will satisfy your expectations , With every paid domain , it provides free hosting , make use of it & gain solution .

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I feel you on that one.

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Newbie

I also want to mention that it's probably a mistake to register a domain name if you don't know exactly what you want to do with it. You'll just find yourself paying money every year for something you will never use!

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For me when ever i am choosing a domain name, i always try to pick something tha is a .com just as seun said, it is more respected than any other to internet users.

I also try to get a catchy name especially to the target market, For example i have an alumni website for my high school and it is called www.redbrixx.com (because the school is totally made out of red bricks and to the students of the schoolit makes total sense.

Thirdly try to keep it one word or a short two word phrase like nairaland.com or redbrixx.com you will be suprised how easily forgetful internet users are of the name of the website they have been too

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If you are starting something new, remember that branding is more important than describing your business. For example, let us say you sell medicine online. You may think it is a good idea to register the domain www.medicine-cheap-online.com, but actually, it is not, because people forget that name. You need to _brand_ your product. For example, let us say this website had been called nigeria-chat-forum.com, it would be a lot less succesful, because people searching for it will find other forums that have to do with nigeria.

The most succesful companies (and products) are companies that have strong brand names that in most cases have nothing to do with the product, for example:

Mercedes Benz

Google

Yahoo

Panadol

And even with crazy names that are difficult to remember, you can still become the biggest sites online, like slashdot.org. Remember to brand your product, and not to try to add the functionality of the product into the name or domain name.

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