The term Remarketing was popularized by renowned marketing guru, Philip Kotler who suggested the term to describe a set of marketing strategies to address or rescue a product that is experiencing a decline in sales or life cycle. Remarketing is therefore an attempt to reverse an unfavorable trend in the life cycle of a product.
This post attempts to provide some tested approaches that had been used to reverse a decline in website traffic and rejuvenate visitor interest in a website.
What Causes a fall in Visitor Traffic?
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